Brands are shifting from typical influencers to Substackers, experts, and photographers for authentic brand trips. This summer focuses on genuine engagement over polished visuals, creating a cultural cachet and long-term brand value.
Lipton Hard Iced Tea targets both boomers and millennials with a campaign featuring senior influencers and intergenerational content, aiming to unite generations over a shared love for iced tea and partying.
CoComelon launches 'CoComelon Can Help,' its first marketing campaign supporting parents navigating developmental stages. Features songs, social media, and community support. Addresses stress and provides resources.
