Rhone: From Activewear to Lifestyle Brand Expansion

Rhone, initially a men's activewear brand, has evolved into a lifestyle brand with women's apparel, accessories, and NBA partnerships. Matthew Wallace appointed COO, driving growth and innovation. Kevin Love & Jrue Holiday as ambassadors.

Originally released in 2014 as a DTC men’s activewear company by brothers Nate and Ben Checketts, Rhone has actually because become a way of life brand and supplies a wide assortment throughout classifications. The store added females’s active-inspired apparel in 2023 and has actually likewise added devices to the mix, including caps, underclothing, undershirts, socks, water backpacks, containers and duffels. It has a continuous partnership with footwear brand name Wolf & Guard.

Rhone’s Evolution and Expansion

“We’re enjoyed invite Matthew to Rhone,” Checketts claimed in a statement. “His considerable operational experience and people-first leadership technique align deeply with our mission to influence development in all its kinds. Matthew’s knowledge will certainly help position Rhone for long-lasting, significant development as we continue to develop an international community around performance and function.”

Originally introduced in 2014 as a DTC males’s activewear business by siblings Nate and Ben Checketts, Rhone has since grown right into a lifestyle brand and uses a broad array across groups. As component of its continuous promotion around psychological health and wellness, Rhone last year released its “Head In The Video game” campaign sustained by Love and golf pros Lilia Vu and Lauren Hartlage.

Matthew Wallace Joins as COO

Before signing up with Rhone, Wallace was chief executive officer and founder of DXM Inc., a style technology start-up. Over a 30-year career, he’s additionally held functional supply chain roles with PVH Corp., Walmart and Cerberus Resources.

“We’re thrilled to invite Matthew to Rhone,” Checketts stated in a statement. Matthew’s competence will certainly help position Rhone for lasting, significant growth as we continue to construct a worldwide neighborhood around performance and function.”

Strategic Partnerships and Growth

As it increases, Rhone has actually tapped into expertise throughout the sports market. The store caused two noteworthy execs to its board of directors in 2024: ESPN Chairman Jimmy Pitaro and the former head of advertising and marketing at Athleta, Tess Roering.

As COO, Wallace will look after the business’s finance, people, supply chain, procedures and innovation features. In this newly developed position, Wallace reports straight to Nate Checketts, chief executive officer and co-founder of Rhone, per a business spokesperson.

Rhone has additionally expanded its advertising efforts. Last year, the seller became an official companion of the NBA and got Kevin Love as its brand ambassador to promote awareness around physical and psychological well-being. Earlier this year, Rhone signed its most recent sports ambassador, NBA star Jrue Vacation. As part of its continuous promotion around mental health and wellness, Rhone in 2015 introduced its “Head In The Video game” campaign supported by Love and golf pros Lilia Vu and Lauren Hartlage.

This internet site is owned and operated by Informa TechTarget, component of a worldwide network that educates, affects and connects the world’s modern technology buyers and sellers. All copyright lives with them. Informa PLC’s registered workplace is 5 Howick Area, London SW1P 1WG. Registered in England and Wales. TechTarget, Inc.’s authorized workplace is 275 Grove St. Newton, MA 02466.