Unlock in-store sales potential! Vestcom's guide reveals how strategic messaging, QR codes, and digital connections influence shoppers & boost ROI at the point of purchase. In-store best practices revealed!
Kraft Mac & Cheese launches "Finest Thing Ever" campaign to boost cultural relevance and brand love amid competition. It emphasizes taste, convenience, and value, targeting diverse consumers.
Lululemon appoints André Maestrini as head of state & Carla Anderson as VP for North America amid strategy revamp, focusing on product design, store experience, and digital channels. Challenges in competitive activewear market.
American Eagle partners with Martha Stewart for its 'Give Great Jeans' campaign, aiming to broaden its reach beyond Gen Z during the holiday season. The campaign leverages multi-generational appeal.
Omnicom's $13B+ acquisition of Interpublic Group is set to finalize. The mega-deal, cleared by the EU, creates the world's largest marketing services provider amidst changing client priorities and AI advancements.
Target is launching a shopping app on ChatGPT for multi-item purchases and fresh food, amidst turnaround efforts and declining sales. The aim is to meet customers where they are and simplify the shopping experience.
Marketing struggles to prove value to finance due to ad tech complexity. CMO-CFO alignment is crucial as marketing budgets face scrutiny. Unified data is key to demonstrating ROI and driving revenue.
Gen Z's in-store preference, economic concerns, and AI adoption are reshaping holiday marketing. Brands are focusing on value, connection, and social media to engage this key demographic amidst economic uncertainty.
Saks Global experiences executive overhaul, including departures at Bergdorf Goodman. New roles are filled as the company aims for synergy and cost-cutting goals. Changes impact key retail positions.
Bathroom & Body Functions reports Q3 earnings down 1% to $1.6B, net income fell 27%. Lowered outlook. Partnering with Amazon as part of a "customer first" strategy to boost sales.
Unilever boosts sports marketing with social media, influencer campaigns, and streaming partnerships. They aim for 'many-to-many' marketing, blending social moments with real-world experiences to reach fans at all levels.
Walmart's holiday campaign, featuring the Grinch, boosts Black Friday sales with nostalgia and humor. The 'WhoKnewVille' ads aim to change perceptions of Walmart's variety and services.
Walmart's holiday ad campaign features the Grinch in "WhoKnewVille" to promote Black Friday deals and Walmart+. The campaign uses nostalgia & pop culture to attract customers and highlight Walmart's services.
PVH reaffirms its Q3 and full-year 2025 guidance. Despite C-suite turnover, the PVH+ Strategy remains intact, posing reduced risk for the year following earlier revisions.
Rhone, initially a men's activewear brand, has evolved into a lifestyle brand with women's apparel, accessories, and NBA partnerships. Matthew Wallace appointed COO, driving growth and innovation. Kevin Love & Jrue Holiday as ambassadors.
Disney and Snapchat team up for a multichannel AR campaign promoting "Zootopia 2," featuring OOH activations, AR lenses, and a Sponsored Break, aiming to bring the Zootopia world to life.
Amazon DSP is rapidly evolving, securing key partnerships and challenging ad tech giants like Google and Facebook. It offers full-funnel measurement and competes with leading DSPs.
