Kohlâs kicks off holiday shopping with October deals event
As Kohlâs promotes its Sephora shop-in-shop offerings, that partnership has driven growth for the company amid its ongoing sales declines.
MondelÄz expands generative AI marketing bets with new platform
âHarnessing the power of gen AI will empower our people to play a proactive role in how our brands show up in the market,â said Jon Halvorson, senior vice president of global consumer experiences and digital commerce at MondelÄz, in a statement.
Ex-Guess Inc CFO takes top financial seat at Puma
Guess Inc and Hugo Boss alum Markus Neubrand will step in as finance chief for German brand Puma, as well as serve as a member of its board, effective Oct. 1, the company announced Thursday in a press release.
What to know about privacy laws when collecting personal data on shoppers
Privacy laws today require retailers to have explicit terms around personal data and pseudonymized identifiers in their contracts with service providers, processors or third party companies outlining what those entities can do, Tobel said.
LVMH teams up with Monclerâs Remo Ruffini: Why it matters
I have long admired Bernard Arnaultâs entrepreneurial spirit and unique understanding of the luxury sector, and I am delighted he so clearly supports my long-term ambitions for our groupâs extraordinary brands,â Ruffini stated.
Tradition meets transformation in Los Angeles
On Thursday 19 September, Vogue Business partnered with Emarsys to bring the Power to the Marketer global festival to Los Angeles for the first time to explore how brand leaders can attract a new generation of customers and turn shoppers into superfans.
Why Telfarâs new leather bag isnât made for Instagram
Telfarâs physical leather release â where product will be available throughout the entire duration of the pop-up â is a rejection of high luxuryâs attempts to replicate its approach to fashion.
There is still time to prepare for a busy shipping season
Right now, priorities should focus on carrier capacity, contingencies for service disruptions and long-term planning to establish relationships, so timely deliveries and equitable rates can carry through into the new year, the experts say.
Wrangler and Staud release fall collaboration
As part of the partnership, Staud will host styling events at five Nordstrom locations in Nashville, Tennessee; Los Angeles; New York; Houston; and Scottsdale, Arizona.
Whoâs footing the bill for fashionâs climate progress?
âThose operating on thin profit margins are often reluctant to make expensive investments that do not offer short-term returns,â says advocacy group Fashion Revolution policy and campaigns manager Ciara Barry.
Temu and Shein can weather de minimis changes. Others may struggle.
Even with import taxes factored in, Shein and Temu are likely to maintain competitive pricing versus U.S. retailers, Anthony Pizza, VP of marketing at freight forwarder Accelerated Global Solutions, said in a statement shared with sister publication Supply Chain Dive.
More than half of US Gen Zers are headed to TikTok Shop this season
A worker monitors the live feed for a skin care brand on TikTok Shop at one of the studios of Ownline Marketing on June 26, 2024, in Pulilan, Bulacan province, Philippines.
Zegna Group profits fall as Thom Browne brand struggles
Tom Ford Fashion, which was consolidated in April 2023 following its acquisition by Estée Lauder Companies and subsequent license to Zegna, saw a 131.9% year-over-year revenue increase, taking into account the shorter reporting period last year.
Nike taps new CEO amid DTC challenges
âGiven our needs for the future, the past performance of the business, and after conducting a thoughtful succession process, the Board concluded it was clear Elliottâs global expertise, leadership style, and deep understanding of our industry and partners, paired with his passion for sport, our brands, products, consumers, athletes, and employees, make him the right person to lead Nikeâs next stage of growth,â Parker said in a statement.
Gartner: 32% of holiday shoppers will start before November
That strategy, said Socha, will enable marketing teams to refine and implement the consumer insights and analyses made earlier in the year, which in turn, will help retailers meet the expectations of their target customers.
Target names PepsiCo executive Jim Lee CFO
In his most recent position as deputy chief financial officer, his responsibilities included leading the finance teams for PepsiCo's international business and overseeing tax, investor relations and other functions.
Kenneth Cole relaunches womenâs apparel
The âbrandâs decades of dedication to social impact and advocacy coupled with this campaignâs theme of female empowerment resonates deeplyâ with DeBose, she said in the release, and the collection embodies the confidence and resilience âthat all women need to have, especially during this crucial time.â
Understanding the future of the creator economy
While platforms will evolve and new trends will emerge, cultivating strong relationships with creators will help brands remain resilient and adaptable in the dynamic digital world.
New York Fashion Week doesnât need guest designers to survive
And we have Diotimaâs Rachel Scott, who this season presented a truly star-making collection with an emphasis on sophisticated craftsmanship to rival that of any European house focusing on a similar hands-on aesthetic.
What will it take to unlock in-store retail media?
While kiosks provide a seemingly direct method to showcase an ad partnerâs campaign and gather shopper intel, their main shortcoming is their distance from the register and primary product display, Phipps noted, especially when compared to retail media messaging that is more integrated into a storeâs layout.
J.C. Penney debuts apparel line for women who use wheelchairs
We took on that challenge together and are delighted to have created a collection that is high-fashion and high-function,â Chris Phillips, J.C. Penneyâs senior vice president and general merchandise manager of apparel and head of e-commerce, said in a statement.
Magna: US ad spending rebound gathers force beyond cyclical events
Streaming has seen an influx of ad-supported options, with Amazon Prime Video introducing commercials in January and other platforms like Netflix securing larger upfronts commitments as they improve their ad tech and sales sophistication.
AI is changing the media industry: Hereâs what the numbers say
Ultimately, findings support an industry desire for change, with a clear focus on diversifying and updating talent pools.
Victoriaâs Secret brings back its VSX activewear line
Victoriaâs Secret late last month reported second-quarter operating income grew for the first time since 2021, while overall sales in the quarter decreased by just under 1% over last year to reach $1.4 billion.
Who will win big at the 2024 CFDA Awards?
Last November, Thom Browne hosted his first CFDA Awards as chairman of the Council of Fashion Designers of America at the American Museum of Natural History.
How Chet Lo made his SS25 show inclusive to blind guests
The programme was set up in 2019 by Anna Cofone, a hairstylist who has worked with the likes of Dua Lipa and Lana del Rey, and who grew up with a blind father.
Why Old Navy is throwing back to the â90s to burnish its iconic brand
To promote the collection, Old Navy has debuted the âOnce More â94â campaign, which spans in-store, digital media, social, out-of-home placements in New York City and a limited-edition zine available online and in stores.
Mytheresa sales grow 10%
Mytheresaâs net sales grew 9.8 per cent to âŹ840.9 million in 2024 as the company navigates the murky waters of luxury retail, beating the wider industry slowdown.
How Wrangler is riding its Western heritage to build brand momentum
Country music, specifically, has been part of the brandâs DNA for decades, spanning partnerships with legends like George Strait and contemporary stars Cody Johnson and Lainey Wilson that have allowed Wrangler to engage its core consumers and extend into new audiences.
From bike lane to boardroom: An interview with Johanna Parv
Combined with a passion for cycling, discovered through âbeing so poor and needing to get aroundâ while completing her foundation and BA courses at Central Saint Martins (CSM), this morphed into an MA collection that mashed the Edwardian attire of the UKâs suffrage movement with references to bicycling (whose adoption by women proved simultaneously subversive).
Paul Costelloe on 40 years of London Fashion Week
Marks & Spencerâs expansion plans never materialised, but Costelloe ended up working for Italian high-end department store La Rinascente for two years.
Brands descend on NYFW with new stores and pop-ups
Guizio is launching a limited-edition sneaker with Puma, exclusively available at her New York store, and is hosting a pop-up activation for viral beauty brand Laneige (which is also supplying gift bags for the opening).
Why Ebay is showing secondhand fashion on the runway
Itâs an intentional mishmash of archival Alexander McQueen and ârandom menâs pyjama pantsâ, where Wales Bonnerâs football-inspired Adidas collection and a Mulberry Bayswater handbag sit alongside a university sweater and a Cub Scouts blanket adorned with activity badges.
Sperryâs Jonathan Frankel talks licenses, collaborations and what it means to be authentic
âOnce we found we had a really good, stable distribution network, client relationships and a foundation from an operational point of view, we knew it was time to find some much bigger licenses and opportunities like we [have] with Authentic.â
G-III lands licensing deal for Converse apparel
G-III CEO Morris Goldfarb said on the call that the addition of the Converse license offers an opportunity to expand its activewear and lifestyle business and provides access to a âdifferentiated consumer.â The company owns DKNY, Donna Karan, Karl Lagerfeld and G.H.
Inside Tostitosâ biggest NFL campaign to date, starring Patriots royalty
Tostitos is shoring up a long-standing title as the Official Chip and Dip of the NFL with its biggest standalone ad campaign around the league to date, an effort that looks to connect with hardcore fans through humor and a heavy celebrity component, Marketing Dive can exclusively share.
Uniqlo names Clare Waight Keller creative director
âI believe that the experience, knowledge, and skills that she has amassed, based on a keen aesthetic sense and intellect, will greatly expand the world of UNIQLO LifeWear.â
Why Sephora sponsored Remezclaâs beauty vertical to reach Latin consumers
As part of the partnership, which runs through the end of the year, Sephora is sponsoring a range of editorial features and social content on Remezcla, which has carved out a space for beauty alongside its preexisting culture, music, sports, film and food verticals.
How Area became the dark horse of American fashion
âPeople want to be a part of the conversation as it happens.â With a label like Area that sets forth splashy ideas that make noise or impact but are not always instant classics, the way to keep the consumer excited and committed has been to invite them to participate immediately, while everything feels new.
Kohlâs launches family-focused brand platform
âWith our new platform, we have an opportunity to emotionally connect with new and existing customers, including families in all of their forms, and get them excited about the changes weâre making,â Christie Raymond, Kohlâs chief marketing officer, said in a statement.
Bath & Body Worksâ semi-annual sale âfell short of our expectationsâ
Identifying problems with store presentation and marketing âis not the first time weâve seen this as a reasoning for softer demand,â Piper Sandler analysts Korinne Wolfmeyer and Sarah Morin said.
Next-gen material startups are deprioritising fashion
BMW has invested in Natural Fiber Welding, which has partnered with brands including Ralph Lauren and was a recipient of funding provided by a Stella McCartney-backed initiative, and said in 2021 that the startupâs bio-based leather alternative Mirum met its criteria for durability, cost, scalability and environmental impact.
5 womenswear trend predictions for Spring/Summer 2025
âFor SS25, the groundwork for eschewing cores and micro-trends to favour everyday essentials was already laid at Copenhagen, with longline trench coats, classic blue jeans, crisp shirting and simple T-shirts among the no-fuss products on offer by designers including Mark Kenly Domino Tan and Aiayu,â says Marci.
Parkas, bucket hats, band tees: Will the Oasis reunion revive Britpop style?
Lomas also notes that âthey [Oasis] didnât even really wear designer (bar the occasional Stone Island or Burberry) and instead offered a laid-back swagger even the top stylists couldnât replicate â Northern authenticity.â For this reason, luxury brands who attempt to enter the market with no previous connection to it should be wary.
âNot time for partiesâ: Ukrainian Fashion Week is returning amid the war
Featuring around 50 brands, including internationally renowned names like Ksenia Schnaider and Ruslan Baginskiy, UFW will be centred around the Mystetskyi Arsenal National Art and Culture Museum, where most shows and presentations are due to take place.
A slowing womenâs business is hurting Lululemonâs growth
âBut, with less impressive numbers coming through and growth virtually flatlining in overall terms, and declining in on a comparable basis, it is raising a question as to whether Lululemon has finally reached its ceiling in the US and Canada.â
How Louis-Gabriel Nouchi outfitted the 2024 Paralympics opening ceremony
Dressing both the dancers and performers like Christine and the Queens, who sang a reworked version of Edith Piafâs âNon, je ne regrette rienâ, meant that Nouchi had to think outside the box and not constrict himself with too-specific themes or concepts.
The Tokyo Fashion Award celebrates its 10th anniversary
Announced yesterday, the 2025 winners include Hatra, a brand by Keisuke Nagami that uses AI to inform its futuristic clothing, and Tamme, whose designer Tatsuya Tamada previously worked under Chitose Abe at Sacai.
The Weekly Closeout: Pacsun names CFO, Abercrombie posts ârecordâ Q2 net sales
The Build-A-Bear x Hello Kitty and Friends Workshop, which is located at the Westfield Century City mall in Los Angeles, is expected to open in time for the brandâs anniversary in November.
Walmart to help sellers fulfill orders from third-party e-commerce sites
Walmart continues to bolster the suite of supply chain services it offers to third-party sellers with the announcement of its Multichannel Solutions program.
Why fashion brands are popping up in âthird placesâ
According to Yems, due to the neglect and active closure of physical third places, accelerated by Covid, coupled with the ubiquity of social media in our lives, the online world began to occupy the role of third space.
Fashion or fantasy? AI hallucinations, explained
Brands and retailers who use a customer-facing chatbot will want to ground the model in their own accurate, specific data to help mitigate results from outside sources or invented content.