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2024 September


Who will win big at the 2024 CFDA Awards?

Who will win big at the 2024 CFDA Awards?

Last November, Thom Browne hosted his first CFDA Awards as chairman of the Council of Fashion Designers of America at the American Museum of Natural History.


How Chet Lo made his SS25 show inclusive to blind guests

How Chet Lo made his SS25 show inclusive to blind guests

The programme was set up in 2019 by Anna Cofone, a hairstylist who has worked with the likes of Dua Lipa and Lana del Rey, and who grew up with a blind father.


Why Old Navy is throwing back to the ‘90s to burnish its iconic brand

Why Old Navy is throwing back to the ‘90s to burnish its iconic brand

To promote the collection, Old Navy has debuted the “Once More ’94” campaign, which spans in-store, digital media, social, out-of-home placements in New York City and a limited-edition zine available online and in stores.


Mytheresa sales grow 10%

Mytheresa sales grow 10%

Mytheresa’s net sales grew 9.8 per cent to €840.9 million in 2024 as the company navigates the murky waters of luxury retail, beating the wider industry slowdown.


How Wrangler is riding its Western heritage to build brand momentum

How Wrangler is riding its Western heritage to build brand momentum

Country music, specifically, has been part of the brand’s DNA for decades, spanning partnerships with legends like George Strait and contemporary stars Cody Johnson and Lainey Wilson that have allowed Wrangler to engage its core consumers and extend into new audiences.


From bike lane to boardroom: An interview with Johanna Parv

From bike lane to boardroom: An interview with Johanna Parv

Combined with a passion for cycling, discovered through “being so poor and needing to get around” while completing her foundation and BA courses at Central Saint Martins (CSM), this morphed into an MA collection that mashed the Edwardian attire of the UK’s suffrage movement with references to bicycling (whose adoption by women proved simultaneously subversive).


Paul Costelloe on 40 years of London Fashion Week

Paul Costelloe on 40 years of London Fashion Week

Marks & Spencer’s expansion plans never materialised, but Costelloe ended up working for Italian high-end department store La Rinascente for two years.


Brands descend on NYFW with new stores and pop-ups

Brands descend on NYFW with new stores and pop-ups

Guizio is launching a limited-edition sneaker with Puma, exclusively available at her New York store, and is hosting a pop-up activation for viral beauty brand Laneige (which is also supplying gift bags for the opening).


Why Ebay is showing secondhand fashion on the runway

Why Ebay is showing secondhand fashion on the runway

It’s an intentional mishmash of archival Alexander McQueen and “random men’s pyjama pants”, where Wales Bonner’s football-inspired Adidas collection and a Mulberry Bayswater handbag sit alongside a university sweater and a Cub Scouts blanket adorned with activity badges.


Sperry’s Jonathan Frankel talks licenses, collaborations and what it means to be authentic

Sperry’s Jonathan Frankel talks licenses, collaborations and what it means to be authentic

“Once we found we had a really good, stable distribution network, client relationships and a foundation from an operational point of view, we knew it was time to find some much bigger licenses and opportunities like we [have] with Authentic.”


G-III lands licensing deal for Converse apparel

G-III lands licensing deal for Converse apparel

G-III CEO Morris Goldfarb said on the call that the addition of the Converse license offers an opportunity to expand its activewear and lifestyle business and provides access to a “differentiated consumer.” The company owns DKNY, Donna Karan, Karl Lagerfeld and G.H.


Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty

Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty

Tostitos is shoring up a long-standing title as the Official Chip and Dip of the NFL with its biggest standalone ad campaign around the league to date, an effort that looks to connect with hardcore fans through humor and a heavy celebrity component, Marketing Dive can exclusively share.