Fashion or fantasy? AI hallucinations, explained
Brands and retailers who use a customer-facing chatbot will want to ground the model in their own accurate, specific data to help mitigate results from outside sources or invented content.
Walmart Marketplace expands into premium beauty, collectibles and pre-owned categories
The retailer is offering 0% commission fees to eligible sellers until Oct. 31 for items like dolls, action figures, trading cards, sports memorabilia, comic books, records and musical instruments, per the announcement.
Dove, Venus Williams support teen girls in sports with tennis-inspired soap
The commemorative Beauty Bar comes in a tennis ball green color with a passionfruit and lemon balm fragrance and is engraved with the word âConfident.â Though the product isnât being sold in stores, consumers can enter a giveaway now through Sept. 20 via a microsite.
What marketers must do to get retail media measurement right
Some retail media channels support cookieless and some do not today, so there is a lot of work still to be done for the fidelity of reaching customer profiles and measuring true performance to be an equal playing field.
Interior, a New York insiderâs favourite label, is shutting down. Hereâs what happened
But retail partners cited macro factors like economic instability and the upcoming election in addition to more specific hurdles like delays in fulfilling orders due to supply chain difficulties resulting in soft selling in certain categories.
Kohlâs CEO âdisappointedâ with 4.2% sales drop in Q2
But customers remained restrained with their spending, which pressured sales and overshadowed strong performance in key growth areas, like Sephora beauty, home decor, gifting and impulse buys, CEO Tom Kingsbury said during an earnings call.
Lady Gagaâs Haus Labs beauty line launches in Sephora at Kohlâs
As part of the collaboration, the makeup brand will offer 132 SKUs across eight categories including lip, cheek, eye and complexion products, priced between $16 to $49, according to a company press release.
Dentsu enriches sports marketing data strategy with Sports Innovation Lab
Sports Innovation Lab, which bills itself as a âfan intelligenceâ firm building a data cloud for the industry, is tapped into audience segments drawn from across the NFL, MLB, NBA, NHL, WNBA, MLS and NSWL, along with entertainment venues and sports-betting platforms.
At Stitch Fix, stylists move into the spotlight
Last year, even before hiring Baer away from his post as Macyâs digital chief, the company walked back several initiatives that were meant to stoke growth but instead alienated many customers.
Shein reports 2 cases of child labor in its supply chain
U.S. lawmakers launched an investigation into the fast fashion giant over these concerns, and similarly asked the Securities and Exchange Commission to halt any potential IPO bid from Shein until it confirmed it didnât use forced labor.
DVF names new CEO as it takes operations in-house
âImmersing myself into the history of DVF, I found not only the iconic wrap dress that continues to sell after 50 years, but also a vast archive of prints and fabrics that revealed a unique and strong design vocabulary,â De Boni said.
Tapestry prepares fight against FTCâs Capri merger block
In April of this year, the FTC sued to block the merger, claiming it would eliminate competition between the two companiesâ brands and give the newly combined group a dominant share of the âaccessible handbagâ market.