Understanding the future of the creator economy
While platforms will evolve and new trends will emerge, cultivating strong relationships with creators will help brands remain resilient and adaptable in the dynamic digital world.
New York Fashion Week doesn’t need guest designers to survive
And we have Diotima’s Rachel Scott, who this season presented a truly star-making collection with an emphasis on sophisticated craftsmanship to rival that of any European house focusing on a similar hands-on aesthetic.
What will it take to unlock in-store retail media?
While kiosks provide a seemingly direct method to showcase an ad partner’s campaign and gather shopper intel, their main shortcoming is their distance from the register and primary product display, Phipps noted, especially when compared to retail media messaging that is more integrated into a store’s layout.
J.C. Penney debuts apparel line for women who use wheelchairs
We took on that challenge together and are delighted to have created a collection that is high-fashion and high-function,” Chris Phillips, J.C. Penney’s senior vice president and general merchandise manager of apparel and head of e-commerce, said in a statement.
Magna: US ad spending rebound gathers force beyond cyclical events
Streaming has seen an influx of ad-supported options, with Amazon Prime Video introducing commercials in January and other platforms like Netflix securing larger upfronts commitments as they improve their ad tech and sales sophistication.
AI is changing the media industry: Here’s what the numbers say
Ultimately, findings support an industry desire for change, with a clear focus on diversifying and updating talent pools.
Victoria’s Secret brings back its VSX activewear line
Victoria’s Secret late last month reported second-quarter operating income grew for the first time since 2021, while overall sales in the quarter decreased by just under 1% over last year to reach $1.4 billion.
Who will win big at the 2024 CFDA Awards?
Last November, Thom Browne hosted his first CFDA Awards as chairman of the Council of Fashion Designers of America at the American Museum of Natural History.
How Chet Lo made his SS25 show inclusive to blind guests
The programme was set up in 2019 by Anna Cofone, a hairstylist who has worked with the likes of Dua Lipa and Lana del Rey, and who grew up with a blind father.
Why Old Navy is throwing back to the ‘90s to burnish its iconic brand
To promote the collection, Old Navy has debuted the “Once More ’94” campaign, which spans in-store, digital media, social, out-of-home placements in New York City and a limited-edition zine available online and in stores.
Mytheresa sales grow 10%
Mytheresa’s net sales grew 9.8 per cent to €840.9 million in 2024 as the company navigates the murky waters of luxury retail, beating the wider industry slowdown.
How Wrangler is riding its Western heritage to build brand momentum
Country music, specifically, has been part of the brand’s DNA for decades, spanning partnerships with legends like George Strait and contemporary stars Cody Johnson and Lainey Wilson that have allowed Wrangler to engage its core consumers and extend into new audiences.