
Disney, Hershey execs share how holiday marketing campaigns are evolving
When you reverse the equation and not just focus on a single number of ROI â donât get me wrong, itâs super important â but when you change the narrative internally and talk to your leadership and walk them through this, it didnât make sense to look at the cost of what a Halloween integration will look like because of the impact and the synergy it creates for our business.















