Dole & Minecraft: Promoting Health with Gaming
Dole partners with Minecraft to promote healthy eating habits and hydration. The campaign includes in-game items, stickers, recipes, and social media activations across North America and Europe.
Wayfair: AI-Powered Search & Personalization
Wayfair leverages AI for improved on-site search, aesthetic matching, and customer experience. Despite a dip in active users, AI investments aim to personalize shopping and streamline agent support.
Mars Halloween Candy Campaigns: Skittles, M&M’s, Twix
Mars launches Halloween campaigns for Skittles (comedy), M&M's (rescue squad with Snooki), and Twix (Hallowmas). Short-form content, candy refills, and holiday mashups engage consumers across networks.
Pork Marketing: Gen Z, Millennials, and Digital Adaption
The National Pork Board adapts to reach Gen Z/Millennials with 'Taste What Pork Can Do,' focusing on digital media and influencer marketing after a decade of silence. Sales are up, showcasing the power of digital transformation.
Welch’s Reintroduces Kid Star: ‘Break Out the Fancy Juice’ Campaign
Welch's revives kid-focused marketing after 20 years with Charlie Cheersman in 'Break Out the Fancy Juice.' Campaign leverages nostalgia, influencers, and retail media for Sparkling Juices, targeting millennial consumers.
E.l.f. Campaign: ‘Give an e.l.f.’ & Impact Report
E.l.f. launches 'Give an e.l.f.' campaign highlighting its Impact Report, consumer engagement, and commitment to purpose-driven values, diversity, and sustainability. The campaign encourages supporting various causes.
Marqeta: Modern Payments Platform for Global Business
Marqeta's API-first platform empowers businesses with scalable, customized payment solutions worldwide. Gain control, reduce risk, and accelerate market entry with a modern, flexible payment system. Global reach and local payment know-how.
Kering’s Q3 2025: Sales Improvement & Turnaround Strategy
Kering shows Q3 2025 sales improvement with Gucci leading. Earnings fell 5%, but beat expectations. CEO Luca de Meo focuses on turnaround amid market challenges. Saint Laurent & Bottega Veneta also see growth.
L’Oréal: Sales, Armani Stake, and Kering Deal Impact
L'Oréal reports sales growth amid market challenges. Considers Armani stake post-Giorgio Armani's will. Kering deal, including Creed, expands fragrance presence. Focus on China & US markets.
Airbnb Enhances Experiences with New Social Features
Airbnb updates Experiences with social features, including direct messaging and guest connections, fostering deeper connections. The platform also improves search, maps, and AI client support.
Grace Wales Bonner: New Hermès Menswear Creative Director
Grace Wales Bonner is Hermès's new menswear creative director, debuting in January 2027. She succeeds Véronique Nichanian, bringing a fresh take on fashion and culture to Hermès's heritage.
L’Oréal & Kering: Beauty Partnership, Licensing Deals & Strategy
L'Oréal and Kering partner in a major beauty licensing deal. L'Oréal gains rights to brands like Bottega Veneta and Balenciaga, while Kering focuses on royalties and debt reduction, shifting its beauty strategy.
Coty’s Heritage: Reviving Vintage Scents with Innovation
Coty revives heritage with Infiniment Coty Paris and Ambre Antique, blending historical scents with modern tech. Focus on in-house creation combats commoditization, meeting customer demand for nostalgia and lasting fragrances.
Hellmann’s: Football, Fashion & Marketing Innovation
Hellmann's expands marketing beyond football via fashion, scent, and social media, focusing on audience data, sustainability, and retail touchpoints. Leveraging influencers and data-driven strategies.
Target + OpenAI: AI Integration, Vendor Selection & Retail Trends
Target leverages AI for vendor selection, trend analysis (Fad Mind), and holiday season forecasting. OpenAI's ChatGPT integration enhances customer experience and internal efficiency. Target Plus expands with curated additions.
LeBron James & Hennessy: Viral ‘Second Decision’ Campaign
LeBron James' 'Second Decision' campaign with Hennessy achieves social virality, boosting engagement and media value. The partnership aims for a fresh, social-first approach, sparking conversations around sports and LeBron lore.
Amazon’s Hiring Surge: Outpacing Retail Rivals
Amazon's hiring is strong, investing $1B+ in employee benefits. Seasonal roles are popular and filled quickly. Amazon exceeds other retails. Amazon is investing $4 billion to increase operations
Ulta Beauty: New CFO, Sales Growth & Expansion
Ulta Beauty appoints Christopher DelOrefice as CFO, replacing Paula Oyibo. Q2 internet sales grew by 9.3%. Growth partly attributed to Space NK acquisition, marking international expansion.
Rains: Retail Expansion & Brand Evolution – A 360-Degree Transformation
Rains is evolving with a 360-degree retail model, expanding product range, and opening new stores. Founder Daniel Hesselager leads the transformation focusing on customer experience and brand presence, despite market uncertainties.
Lysol’s ‘StinkCheck’ Campaign Tackles Home Odors with Snooki
Lysol launches 'StinkCheck' campaign with Snooki to address home odor conflicts. It leverages social video and influencer marketing, focusing on Lysol Air Sanitizer for tackling unpleasant smells and consumer arguments.
Madison Reed: AI Chatbot Improves Customer Experience
Madison Reed uses AI chatbot Madi to automate customer service tasks like scheduling & product discovery, freeing stylists for high-touch experiences. AI enhances, not replaces, human interaction.
Maria Grazia Chiuri Returns to Fendi as Creative Director
Maria Grazia Chiuri, formerly at Dior and Valentino, returns to Fendi as Creative Director. She previously worked at Fendi, contributing to the Baguette bag's success. A homecoming for the Roman designer.
Paul Smith Fashion Residency: Empowering Emerging Designers in London
Paul Smith's Fashion Residency in London supports emerging designers with resources, mentorship, and studio space. Focus on business skills, community, and sustainable growth for fashion brand.
Holiday Shopping Trends: Online vs. In-Store & Budget Cuts
Holiday shopping sees mixed trends: online growth, budget cuts (Gen Z, Millennials), social media influence (TikTok, Facebook), mass merchandiser preference, and income disparity impacting spending habits.
The Body Shop Returns to US After UK Restructuring
The Body Shop returns to the US market after restructuring under Auréa Group following UK management and US bankruptcy filing. Focus on ethical, cruelty-free beauty and online sales.
Inclusive Beauty: Driving Sales & Brand Values
E.l.f. and MAC executives highlight how inclusivity drives sales and brand value. Focus on community, internal diversity, and authentic representation for growth and market share gains. DEI needs everyone in charge.
Lowe’s Acquisition: Expanding Pro Market & Housing Recovery
Lowe's acquires FBM & Building Building Products to expand its Pro market reach, product selection, and capitalize on the expected housing recovery, aiming for sustainable sales and investor value.
Tokenization & Franchising: Bed Bath & Beyond’s Blockchain Strategy
Bed Bath & Beyond explores tokenization via tZero for franchise owners. Robinhood execs see tokenization growing. The company focuses on digital assets and property-light retail.
Influencer Marketing: Brands Raise Expectations for Creator AORs
Brands increase expectations for creator AORs as influencer marketing grows to $13.7B by 2027. Performance, standardization, and strategic alignment are now key for brands and creator agencies.
CeraVe & NBA: Skincare Meets Sports Culture
CeraVe partners with the NBA, becoming its official skincare and haircare brand. This collaboration includes digital activations, gaming integrations (NBA 2K), and a focus on 'medutainment' with social media engagement.
Jane Goodall: Legacy, Conservation, and Animal Empathy
Dr. Jane Goodall's legacy of conservation, animal empathy, and environmental advocacy. Her work with chimpanzees revolutionized science, promoting sustainability and inspiring future generations through Roots & Shoots.
Jack in the Box: AI-Powered Adventure Game for Rewards
Jack in the Box launches an AI-driven adventure game within its app, offering increasing rewards and entries to win prizes. This merges food, deals, and gaming for an engaging digital experience.
TikTok, China, and US Influence: A Geopolitical Battleground
TikTok's rise as a viral platform places it at the center of geopolitical negotiations. China's influence operations, US takeover proposals, and content control concerns highlight social media's growing political significance.
Meta’s New AI Tools: Business AI & Ad Enhancements
Meta introduces Business AI for small businesses, AI-powered ad enhancements, & tools for creator partnerships. Aiming to simplify AI use & boost ad performance on Facebook & Instagram. Includes AI-generated music & try-on features.
Fevvers: Plant-Based Feathers Revolutionize Fashion
UK startup Fevvers introduces plant-based feathers, a cruelty-free alternative to traditional plumes. Debuting with Stella McCartney at Paris Fashion Week, Fevvers targets ethical fashion and scalable production. Plant based innovation!
Fashion & Beauty Trendsetters: Leadership, Risk & Innovation
Leaders from Olaplex, Patagonia & HSBC discuss leadership, risk-taking, transparency, and innovation in the fashion & beauty industries. Discover key insights from Vogue Business 100 Trendsetters.
Top Advertising & Marketing Conferences: 2025 & 2026
Explore key advertising & marketing conferences in 2025 & 2026. Events cover digital marketing, programmatic media, brand strategies, and emerging trends like AI and CTV. Networking opportunities abound!