Vaseline's resurgence is fueled by cultural trends, AI-driven content creation, and creator-led marketing. Strategic brand partnerships and product innovation drive growth and enhance customer engagement.
SKU management is vital for stores. Buck General and Lowe's utilize SKU reduction and AI to optimize supply, enhance inventory mix, and improve financial performance. Part of their diversity strategy.
Unlock in-store sales potential! Vestcom's guide reveals how strategic messaging, QR codes, and digital connections influence shoppers & boost ROI at the point of purchase. In-store best practices revealed!
Kraft Mac & Cheese launches "Finest Thing Ever" campaign to boost cultural relevance and brand love amid competition. It emphasizes taste, convenience, and value, targeting diverse consumers.
Lululemon appoints André Maestrini as head of state & Carla Anderson as VP for North America amid strategy revamp, focusing on product design, store experience, and digital channels. Challenges in competitive activewear market.
American Eagle partners with Martha Stewart for its 'Give Great Jeans' campaign, aiming to broaden its reach beyond Gen Z during the holiday season. The campaign leverages multi-generational appeal.
Omnicom's $13B+ acquisition of Interpublic Group is set to finalize. The mega-deal, cleared by the EU, creates the world's largest marketing services provider amidst changing client priorities and AI advancements.
Target is launching a shopping app on ChatGPT for multi-item purchases and fresh food, amidst turnaround efforts and declining sales. The aim is to meet customers where they are and simplify the shopping experience.
Marketing struggles to prove value to finance due to ad tech complexity. CMO-CFO alignment is crucial as marketing budgets face scrutiny. Unified data is key to demonstrating ROI and driving revenue.
Gen Z's in-store preference, economic concerns, and AI adoption are reshaping holiday marketing. Brands are focusing on value, connection, and social media to engage this key demographic amidst economic uncertainty.
Saks Global experiences executive overhaul, including departures at Bergdorf Goodman. New roles are filled as the company aims for synergy and cost-cutting goals. Changes impact key retail positions.
Bathroom & Body Functions reports Q3 earnings down 1% to $1.6B, net income fell 27%. Lowered outlook. Partnering with Amazon as part of a "customer first" strategy to boost sales.
Unilever boosts sports marketing with social media, influencer campaigns, and streaming partnerships. They aim for 'many-to-many' marketing, blending social moments with real-world experiences to reach fans at all levels.
Walmart's holiday campaign, featuring the Grinch, boosts Black Friday sales with nostalgia and humor. The 'WhoKnewVille' ads aim to change perceptions of Walmart's variety and services.
Walmart's holiday ad campaign features the Grinch in "WhoKnewVille" to promote Black Friday deals and Walmart+. The campaign uses nostalgia & pop culture to attract customers and highlight Walmart's services.
PVH reaffirms its Q3 and full-year 2025 guidance. Despite C-suite turnover, the PVH+ Strategy remains intact, posing reduced risk for the year following earlier revisions.
Rhone, initially a men's activewear brand, has evolved into a lifestyle brand with women's apparel, accessories, and NBA partnerships. Matthew Wallace appointed COO, driving growth and innovation. Kevin Love & Jrue Holiday as ambassadors.
Disney and Snapchat team up for a multichannel AR campaign promoting "Zootopia 2," featuring OOH activations, AR lenses, and a Sponsored Break, aiming to bring the Zootopia world to life.
Amazon DSP is rapidly evolving, securing key partnerships and challenging ad tech giants like Google and Facebook. It offers full-funnel measurement and competes with leading DSPs.
Designer-driven content, especially micro-series, is reshaping entertainment. Millennials & Gen Z favor vertical video, driving a shift from traditional TV marketing to social video integration. AVOD adoption is also rising.
Lowe's holiday campaign focuses on engaging Gen Z, Alpha, and Millennials with a social-first strategy, personalized shopping experiences, and influencer collaborations. The goal is to drive brand preference and omnichannel sales.
Generative AI impacts holiday shopping, aiding research & personalization. Experts caution against hype-driven investments, emphasizing thoughtful CX integration. Not all users embrace AI shopping, so retailers should be careful.
Amazon aims for record Prime delivery speeds in 2025 through smarter stock placement & enhanced fulfillment. Free same-day grocery delivery expands. Fulfillment costs are improving.
Starbucks launches 'Drawn Together' holiday ad, emphasizing connection & warmth. Features animation, new mugs, and the song '500 Miles'. Faces economic challenges and potential strike.
5 Gum relaunches 'Stimulate Your Senses' for Gen Z on TikTok, Meta & YouTube, co-creating content with young developers. Campaign focuses on quirky humor and social media engagement with over-the-top storytelling.
Coca-Cola launches 'Refresh Your Vacations,' featuring an AI-enhanced 'Holidays Are Coming' ad and a new 'A Vacation Memory' spot. The campaign spans TV, online, social media, and includes a Christmas truck tour.
Explore the power of co-branded credit card partnerships, focusing on customer value, rewards, and experiences, especially in travel, hospitality, and retail sectors. Low-cost airlines and brand loyalty drive growth.
Bath & Body Works reports sales up 1.5% to $1.5B, but income down 58% to $64M. Focus on digital experience, product effectiveness, and network growth. Bernstein appointed to leadership role.
Amazon focuses on AI & advertising, with increased investment in AI & DSP. The company helps brands reach an ad-supported audience of over 300 million U.S. consumers. AI-powered agent Rufus boosts sales.
Small businesses increasingly worry about AI regulation's impact, citing compliance costs and conflicting state laws. A national AI framework is urged to foster innovation while addressing privacy and consumer protection.
Puma plans 900 job cuts amid declining sales. The company's Q3 revenue fell 15.3%. Puma aims to enhance DTC growth and become a top 3 sports brand through strategic priorities.
Google's AI-driven advertising, especially on YouTube and Search, fuels significant revenue growth. AI tools automate campaigns, boosting conversion rates for advertisers like SoFi and Kayak. Alphabet hits $100B quarter.
