5 Gum relaunches 'Stimulate Your Senses' for Gen Z on TikTok, Meta & YouTube, co-creating content with young developers. Campaign focuses on quirky humor and social media engagement with over-the-top storytelling.
Coca-Cola launches 'Refresh Your Vacations,' featuring an AI-enhanced 'Holidays Are Coming' ad and a new 'A Vacation Memory' spot. The campaign spans TV, online, social media, and includes a Christmas truck tour.
Explore the power of co-branded credit card partnerships, focusing on customer value, rewards, and experiences, especially in travel, hospitality, and retail sectors. Low-cost airlines and brand loyalty drive growth.
Bath & Body Works reports sales up 1.5% to $1.5B, but income down 58% to $64M. Focus on digital experience, product effectiveness, and network growth. Bernstein appointed to leadership role.
Amazon focuses on AI & advertising, with increased investment in AI & DSP. The company helps brands reach an ad-supported audience of over 300 million U.S. consumers. AI-powered agent Rufus boosts sales.
Small businesses increasingly worry about AI regulation's impact, citing compliance costs and conflicting state laws. A national AI framework is urged to foster innovation while addressing privacy and consumer protection.
Puma plans 900 job cuts amid declining sales. The company's Q3 revenue fell 15.3%. Puma aims to enhance DTC growth and become a top 3 sports brand through strategic priorities.
Google's AI-driven advertising, especially on YouTube and Search, fuels significant revenue growth. AI tools automate campaigns, boosting conversion rates for advertisers like SoFi and Kayak. Alphabet hits $100B quarter.
