More than half of US Gen Zers are headed to TikTok Shop this season
A worker monitors the live feed for a skin care brand on TikTok Shop at one of the studios of Ownline Marketing on June 26, 2024, in Pulilan, Bulacan province, Philippines.
Zegna Group profits fall as Thom Browne brand struggles
Tom Ford Fashion, which was consolidated in April 2023 following its acquisition by Estée Lauder Companies and subsequent license to Zegna, saw a 131.9% year-over-year revenue increase, taking into account the shorter reporting period last year.
Nike taps new CEO amid DTC challenges
“Given our needs for the future, the past performance of the business, and after conducting a thoughtful succession process, the Board concluded it was clear Elliott’s global expertise, leadership style, and deep understanding of our industry and partners, paired with his passion for sport, our brands, products, consumers, athletes, and employees, make him the right person to lead Nike’s next stage of growth,” Parker said in a statement.
Gartner: 32% of holiday shoppers will start before November
That strategy, said Socha, will enable marketing teams to refine and implement the consumer insights and analyses made earlier in the year, which in turn, will help retailers meet the expectations of their target customers.
Target names PepsiCo executive Jim Lee CFO
In his most recent position as deputy chief financial officer, his responsibilities included leading the finance teams for PepsiCo's international business and overseeing tax, investor relations and other functions.
Kenneth Cole relaunches women’s apparel
The “brand’s decades of dedication to social impact and advocacy coupled with this campaign’s theme of female empowerment resonates deeply” with DeBose, she said in the release, and the collection embodies the confidence and resilience “that all women need to have, especially during this crucial time.”
Understanding the future of the creator economy
While platforms will evolve and new trends will emerge, cultivating strong relationships with creators will help brands remain resilient and adaptable in the dynamic digital world.
New York Fashion Week doesn’t need guest designers to survive
And we have Diotima’s Rachel Scott, who this season presented a truly star-making collection with an emphasis on sophisticated craftsmanship to rival that of any European house focusing on a similar hands-on aesthetic.
What will it take to unlock in-store retail media?
While kiosks provide a seemingly direct method to showcase an ad partner’s campaign and gather shopper intel, their main shortcoming is their distance from the register and primary product display, Phipps noted, especially when compared to retail media messaging that is more integrated into a store’s layout.
J.C. Penney debuts apparel line for women who use wheelchairs
We took on that challenge together and are delighted to have created a collection that is high-fashion and high-function,” Chris Phillips, J.C. Penney’s senior vice president and general merchandise manager of apparel and head of e-commerce, said in a statement.
Magna: US ad spending rebound gathers force beyond cyclical events
Streaming has seen an influx of ad-supported options, with Amazon Prime Video introducing commercials in January and other platforms like Netflix securing larger upfronts commitments as they improve their ad tech and sales sophistication.
AI is changing the media industry: Here’s what the numbers say
Ultimately, findings support an industry desire for change, with a clear focus on diversifying and updating talent pools.